PERMISSION TO BUY
Stop the moment People talk themselves out of buying
Permission to Buy helps you answer all the little ‘but what ifs’ your buyers are secretly thinking, so by the time they reach the checkout, they’re ready to say yes.
You know your offer should be making more money…
But You're in your Dms reading messages like:
“I need to think about it”
“It's too expensive, I can't afford it”
“I don't have time”
“What if it doesn't work for me?”
Which makes no sense because…
You have a clear, valuable offer.
You have bangin' case studies and social proof.
You have a good rapport with the person.
You've given specific answers to specific questions.
You have reasonable pricing with flexible options.
….WHAT MORE COULD A PERSON NEED?!
You just can’t figure out where (and why) buyers are slipping through your fingers.
MEANWHILE:
→You're obsessively asking ChatGPT to make your copy better
→You’ve hired coaches & downloaded multiple resources that haven't “fixed your problem.”
→You've spent an embarrassing amount of time perfecting this offer, and it still isn't flyin' off the shelves.
And if you're thinking “been there, done that, got the mental scars to prove it😅”…
Here's the Problem
↓
→ You don't actually know where people hesitate.
You could make an educated guess. But your strategy is “adjusting a few things when people don’t buy.”
→ You’re crossing your fingers hesitation sorts itself out
talkin' about price or risk feels awkward. you don't wanna sound salesy or pushy.
→ You ain't got the TIME.
You have a kid to feed. a spouse that needs attention. a business to run. and you don't have time to tweak your copy for the 1000th time.
When someone says "I need to think about it," what they're actually saying is:
"I don't fully trust this yet."
"I'm scared I'm going to waste my money."
"There's something I don't understand, I'm too embarrassed to ask."
"I can't picture myself actually succeeding at this."
"I don't see how this is worth the price you're asking."
"I'm worried my business partner will think this is a stupid decision."
"I'm afraid of making the wrong choice."
And even when people are interested & you do recognize their hesitation, it still doesn't turn into a "yes, i'm in!"
…But what if you knew exactly what to say that made these moments worth it?
→ What if one well-placed line on your sales page stopped people from exiting?
→ What if a single DM response turned into a $2k sale?
→ What if you address hesitation once in an email and make $1,000 from someone who was on the fence?
Are you getting excited yet?!
it's time to give them
PErmission to buy
In this downloadable PDF, you'll uncover why the heck people hesitate in the first place. And make it easy to say yes with plug-and-play responses across your funnel, emails, sales pages, and checkout.
“Omg!!! Permission to buy is quite literally a golden ticket when it comes to a copywriting resource. I learned so much about how to handle objections the proper way and realized there was a major gap in my sales page that I plan on fixing using Haley’s resource. The examples, prompts and plug & play sections were my fave and I'm sure I will be using this resource for years to come! SO worth the investment.”
-Shayla, Social media marketing
Here's what's Inside:
Permission to Buy is Packed With:
Real-life examples that'll make you go "ohhh I've totally had someone do that before"
Plug-and-play copy formulas & responses to universal objections that you can steal to get more YES's
Video walkthroughs so it's easier to follow AND more fun
Stupid simple homework so you actually DO something to change your copy
A phrase bank to pull from and slap EVERYWHERE like your website, sales pages, emails, social content... seriously the limit does not exist
01
The psychology of objection
Why people freeze before making a decision. Why they back out last minute. And where their fears take over.
This alone will change how you write forever.
02
The OBjection Response Forumla
My 3-step system for validating → reframing → anchoring without sounding like you're pressuring the heck out of 'em.
03
The objection Vault
40+ done-for-you responses written in multiple angles, ready to use across your funnel today.
04
Microcopy pack
Checkout buttons, DM replies, email P.S. lines, friction-removers. Quick responses for the exact second people get hesitant.
"Haley’s guide is a breath of fresh air for anyone who feels ‘icky’ about traditional sales. It’s deeply human-centered and ditches the bullying tactics we’re all tired of. Reading it felt like sitting down with a best friend who tells it like it is…but with total kindness.
Not only did Haley’s Permission to Buy guide validate my own intuitive way of doing business, but it gave me lots of new ideas to connect with potential clients. I love that she takes it beyond just traditional DM sales convos. Haley tells you how to weave that empathy into your website, FAQs, and sales pages. She has a unique gift for being 'no-fluff' yet incredibly warm. If you want your customers to feel seen and heard rather than ‘sold to,’ you need this."
-Lauren, web designer
If you've ever…
Had someone say "I'll think about it" and then completely vanish from the face of the earth
Written sales copy that gets tons of engagement and shares but zero actual purchases
Felt sleazy, pushy, or gross when trying to overcome resistance
Lost deals you KNEW you should've closed (and then watched the person hire someone else three weeks later)
Had people tell you they "can't afford it" even though you KNOW they just spent $3K on something else
Watched potential clients who desperately need your help talk themselves out of working with you
Second-guessed your pricing because you keep hearing the same objections over and over
…then you need a framework for handling objections that actually works.
DID YOU KNOW…
40 percent of lost sales aren’t because someone prefers a competitor or because they don't want what you're selling. They happen because buyers get stuck in hesitation.
Permission to Buy helps you destroy hesitation at the root. 😮💨
Even if you’ve never studied buyer psychology before, by the end of Permission to Buy, you’ll know exactly how to keep people from bailing at the last second.
And yes, where to add “objection language” in your funnel for the biggest lift in conversions
(most people put it in the wrong place… you won’t).
Spot the exact moment your buyer starts hesitating, so they stay engaged and move closer to yes.
Respond to objections in a way that calms their nerves instead of triggering more resistance
Introduce your offer in a way that feels safe, so people don’t wait three weeks to “think on it.”
Use simple but ridiculously effective messaging techniques that make your offer feel like the obvious choice.
Build trust before you pitch
Increase urgency without pressure
“This is the BEST resource for biz owners who want to get into the minds of their potential clients and make those dolla dolla bills with their copy. If you’re hesitating to get Permission to Buy, don’t wait… because it’s a game-changer. You won’t find another gold mine like Permission to Buy—it’s your friend who knows exactly what to say to you exactly when you (and your clients) need it.”
Marissa, Pet Portraits
FOR 5 days ONLY
You can get immediate access to PERMISSION TO BUY for
$99
Reg. $199
WITH PERMISSION TO BUY, YOU GET:
psychology backed framework
A proven way to steady your buyer when they start second-guessing.
So the people who already want your offer stop talking themselves out of it.
COpywriting strategy
Copy strategies that make your offer feel worth the investment.
So buying feels like the logical next step, not a risk they need to talk themselves into.
fill-in-the-blank templates
Fill-in-the-blank objection responses
you can drop into your sales page, checkout, emails, or DMs so you always know what to say when someone hesitates.
Note From THE FOUNDER—HALEY SLADE
"When I started weaving objection-handling into my clients’ funnels, their numbers changed dramatically. I didn’t overhaul their whole business or rewrite everything from scratch.
I simply fixed the way they handled hesitation".
Across every client, every niche, every price point, I started noticing something predictable: buyers weren’t rejecting the offer…they were reacting to the risk. And the second that the risk felt bigger than the reward, they ghosted.
But when I rewired the way my clients addressed that moment (AKA when their words lowered the internal “danger” signal), everything changed.
Conversions jumped.
Funnels filled.
Checkout abandonment dropped.
What changed was the language around fear.
Permission to Buy gives you the exact structure I use to make those shifts across dozens of funnels.
in case you're wonderin'
WHO IS THIS FOR?
Business owners who already know how to write “good” copy but keep seeing hesitation at the point of decision. Or if you simply want to make what you have stronger and more converting. If you've ever had people say they’re interested, ask more questions, or ghost after reading your offer, this is for you.
IS THIS FOR SEASONED BUSINESS OR BEGINNERS?
Both. If you’re newer, you’ll learn how to stop accidentally making people hesitate. If you’re more experienced, you’ll start spotting hesitation before it even shows up. Most people realize they’ve been triggering doubt without meaning to.
CAN I GET A REFUND?
No, you cannot get a refund. I've poured hours of research, work, testing, and experimenting into this. This is a non-refundable purchase.
DOES THIS WORK OUTSIDE OF COPYWRITING ALONE?
Absolutely. This applies to sales calls, DMs, proposals, pricing conversations, emails, landing pages, and even in-person conversations. Anywhere a decision is being made, this psychology is at play.
WHAT IF I NEED SUPPORT IMPLEMENTING THIS?
No problemo! My Copy Quickie gives you 5 days with me where I can give you real-time feedback on your copy. You'll be able to make changes, get my eyes on them, and polish your copy to be the strongest it can be. You can get more details here: https://sladecopyhouse.com/professional-copywriting-services/
HOW DO I KNOW IF HESITATION IS MY PROBLEM?
If people say things like “I need to think about it,” “Can I get back to you?” “I need to save up a little” or just disappear and ghost you, hesitation is happening. This shows you where it’s coming from and how to remove it.
Sale ENDS Feb 13th at 11:59 EST
Get immediate access to PERMISSION TO BUY for
$99
Reg. $199
Well, Whatcha WAITING FOR?
Make it easy for people to say YES.